The Thank You Economy

  • Posted on: January 13, 2015
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This episode of Thirty Seconds or Less is a question for Gary Vaynerchuck and the #AskGaryVee show:

Hey Gary, it’s Jim. And I’ve got another question for you.

Last week Beyonce followed her first Instagram user, a gift to an unsuspecting fan that lasted for a few hours and led to thousands of new followers.

And last month Taylor Swift turned Christmas into Swiftmas with gifts hand picked for her fans, personalized with a hand written note and some even hand delivered by New York’s newest ambassador.

Are these flawless examples of the Thank You Economy? Or are these simply one time marketing ploys used to attract attention and sell more music?

Record your own or leave a comment

Words: Jim Kast-Keat
Image: New Old Stock
Music: Podington Bear