Creativity requires non-conscious activity.
Collecting the dots is a necessary and conscious step in the creative process, but if you never allow your mind to connect the dots in moments of uncontrollable insight your creativity will never reach it’s fullest potential.
This is why creative people take long showers, enjoy monotonous subway commutes, and go running. They are non-conscious activities that allow my body to do one thing while mind does more than I ever thought possible.
Don’t create on demand. Give yourself the necessary space for your brain to do what it does best. Demand to be creative.
Record your own or leave a comment
Words: Jim Kast-Keat
Image: Jim Kast-Keat
Music: Podington Bear
