Creativity is not a thing. It’s the way you approach and engage everything.
Creativity is not a product that can be bottled and sold. It’s simultaneously the fuel and subversion of capitalism.
Creativity is not an activity that you start and stop. It’s a mindset, a filter, a way on which you see the world.
What do you think: what is creativity? And what is creativity not?
Record your own or leave a comment
Words: Jim Kast-Keat
Image: Elizabeth Stilwell
Music: Kronstudios