Creativity isn’t so much the landing as it is the approach. It’s not so much the thing as it is the way in which you go about making everything. It’s a process more than a product, a direction more than a destination.
Creativity is not thinking outside the box because creativity calls into question the contextual construct that insists that there must be a box to begin with.
Record your own or leave a comment
Words: Jim Kast-Keat
Image: Jim Kast-Keat
Music: Podington Bear
