We can’t assume that everyone knows (or even cares) about everything we’re talking about.
Frame everything.
The universal is useless while the particular is powerful. The difference between saying something for everyone and saying nothing at all is less than the difference between Candy Crush and wasting your time.
Say something. But give that something context.
Record your own or leave a comment
Words: Jim Kast-Keat
Image: Jim Kast-Keat
Music: Broke For Free
